The purpose of Social Media presence is not to sell but to build trust and brand yourself, and your business. Create your Social Media profile with your audience in mind. If you help enough people solve a problem, your bank account grows.
The strategies that worked in the Social Media sector two years ago are very different from the strategy needed today. Very few people still use their computer to search before they buy. The Smart Phone apps rule.
Is your Social Media presence compatible with smart phone delivery? Think about this; when a person contacts you about business they are in the process of to buy or not to buy from you. This platform is not about on-line marketing as much as it is about building a reputation.
Reputation management plays a significant role in the size of your bank account. When building Facebook or any Other Media sites for business purposes, it’s wise to leave your political and religious agenda off your page. Growing your customer base must dictate how you present yourself and your business.
If you would like to grow your business to reach-out to other people who are not in your immediate network then beware of what you post. Complaining or commenting about negative will lead to un-friending the people you have worked so very hard to connect with, as well as label you as someone who is not reliable or trustworthy in your field of work. It’s about perception!
Watch your Facebook page daily to see who is posting and content posted. It’s simple to remove posts you find undesirable just by logging in and adjusting your comments. Keep your business page on your business topic.
It’s business suicide to post personal photo’s of you or your staff dressed inappropriately if you want to create a professional perception. The book “Think and Grow Rich” written by Napoleon Hill, offers wisdom about how to dress for success.
Not all business owners require, ties, suits, and pantyhose, but the successful business owner certainly must require a dress code. If the dress code is blue jeans, keep jeans, shirts and shoes clean and crisp looking. Is your hair neat, well-kept and clean in appearance? A picture is worth a thousand words still holds true.
Does your Facebook business page need a make-over? People who are looking for your products and services may Google Facebook “Your Name” before they choose between you and your competition.
If you Googled your name, would you do business with you? Social Media Marketing is critical in today’s marketplace. A good business management strategy is to assign an employee or to out-source this out-reach to your customers and prospects.
People buy from people they feel they can trust. Show them that you and your business are trustworthy.